Packaging can tell stories, and really give people an enhanced perception of the product and packaging. Whether it’s through visuals, texts, or even interactive elements, the packaging really stands to give the brand a story to share with the masses. Here, we’ll go over how this type of packaging really improves your experience.
The examples of Such
Interactive storytelling packaging is done in many different ways. For those that are a little tighter on budget, you can have a fold-out part of the packaging revealing the history of the brand, or an insert that the person can read, telling them a bit more about you.
But, if you have more to pay for your budget and are tech savvy, QR experiences are great, and you can trigger them with packaging graphics. Adding a QR code to learn more, and even incentivize people to read it with the promise of a coupon works great, because people will do it when they have the proper incentive.
Industries Benefiting
Kids toys is a common industry, because kids are always working towards getting their packaging to the parents, and parents will be able to connect with the packaging, along with their kid.
Luxury goods are another. This high-end packaging requires trust to buy, especially in the cases of the packaging being made for a specific niche. Making it tell the story will help to paint a picture of the goods that you’re selling.
The final one is subscription boxes. These boxes can be opened, and from there you get some freebie items. But, if you want people to come back, then you should also make it so that they’re able to interact and enjoy the packaging.
The Benefits
There’s a ton of benefits that come with interactive storytelling and packaging design.
It creates a connection. Though it might seem a bit silly, this emotional connection means a lot, and it can really make it so that you’re able to connect with the brand on a deeper level.
Another benefit is that it boosts customer engagement. Giving them something to open up and enjoy means a lot, for brands will be able to, with this, enhance their packaging in a unique sort of way.
The final benefit is that it enhances the unboxing experience. Unboxing is important, because it gets you the goods. With interactive storytelling, you get to do just that, and it also makes it exciting for everyone.
Telling your customers the story is something which should be encouraged, so don’t be afraid to make it so that you’re able to give them something to look forward to.
The future of this packaging
Right now, the biggest challenge with this is the costs o f designs. However, there is a possibility that it can get cheaper, and more brands will be almost required to partake in this.
But, for those who are already at the helm of this innovation and want to learn more, there’s a lot of great benefits.
For intestine, a new direction is fully immersive packaging utilizing VR and holograms to create compatible designs that do matter to all parties that are involved. This level of packaging offers a unique perspective, and an experience that shines.
For immersive, exciting storytelling through the packaging design, you’re in luck. Interactivity is in, and so many brands are taking advantage of this that you’ll be amazed at the results this type of immersive design has not only for you, but also for the future of your design prospects. You owe it to yourself to start using this today.
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